They focused on safe operations while we set a record revenue year.
In hind sight it seems like a foregone conclusion that people confined in their homes, wearing masks, flush with cash, and having tons of free time would be more than eager to get away to the mountains. It wasn’t. Entering the 2020/2021 ski season was fraught with landmines. Public safety was at stake and we were dealing with extremely uncertain times. Policies were changing frequently and no one was sure that people would leave safety for recreation.
Notice U Marketing focused on Brian Head Resort’s marketing so their Management and Staff could focus on the very real operational challenges facing them during the Pandemic. Policies, rules, distance requirements, and genuine concerns for Staff and Customer safety were top of mind for them, while we focused on getting customers on the mountain.
When it came to marketing, lest we all forget, people were stir crazy and options were limited. Notice U Marketing took advantage of that fact in messaging, media, and other ways.