This was an extremely high activity account with a huge amount of pressure to perform. There was nowhere to hide as everything was tracked.
Strategies were augmented for every new market we entered and we often had 3 completely different markets live at once.
We researched ahead of time and planned accordingly before launching every new market.
We actively paid attention to data and we optimized to take advantage of opportunities.
Using data / tracking we found sweet spots around targeting and frequency where sales were nearly guaranteed.
At Client request we invested a lot of time and money into building completely custom reporting platforms to give them insights into all of Dino Safari’s individual markets.