Google Ranking = Sales Success
A recent statistic showed that 33% of e-commerce sales came from Google organic searches. This applies to brick and mortar businesses as well.
Being on the first page of Google organic search results delivers more sales and leads than those from Google paid search ads, social media, Yelp, or any other digital marketing medium you can think of. Search engine optimization (SEO) is very important for every website and every business because when used correctly and effectively, it has the ability to boost your site higher in ranking.
Organic search, algorithms, and optimizing your website to rank on top is not as complicated as you may have been led to believe. Yes, it takes hard work and expertise, but there are some basic, easy things that can be done to rank your site higher without having to apply years of know-how, It starts with understanding the strengths and weaknesses of your current position.
Google and Its Algorithm
Since we all know that no one really navigates to the second page of Google search results, the majority of clicks come from page one search results.
Search engines trick people into thinking that websites on page one are ranked from best to worst. Most of the less fortunate website owners who are NOT at the top of the first page see it as very inaccurate. Never has anyone told us that the nine competitors ranking higher than them deserved those spots.
The number of sales and leads resulting from Google search rank continues to increase year after year. Continued disregard for your organic rank shuts out more and more business as time goes on and eventually, costs you more in paid media as you try to compensate for the free sales you should be getting organically.
As SEO specialists, we know what works and what doesn’t work to raise your ranking. Go through our quick and easy test to find your site’s Google rank.
1. Make a list of keywords
Keywords are your best friend when it comes to Google. You are well advised to compile a list of relevant keywords for your business and website. You already know what words matter the most, or do you?
Go beyond what you sell and the services you provide and really think about and list the terms potential customers would use to search for you. Act as if you are searching for your product. What words would you put into the search bar? Take 15 minutes and jot down all that you can think of- use full sentences and questions.
2. Google those terms
Throw your keywords into Google’s search bar to find your website’s ranking position. Write down your site’s organic ranking, meaning don’t count any ads and map listings in this process.
Note that there are 10 organic listings on every search results page, so if your site appears third on page three of Google results, your rank for that keyword is 33.
3. Evaluate
Now that you know where your site ranks, evaluate it and be as impartial as you can. Although you may be ranking high- possibly in the top five- do you feel like you are really getting the number of sales or leads you should? Is luck or skill at play?
You may find that your business is not ranking at all for certain keywords, which is also very common. The best thing to do is reevaluate your terms and if you are using niche terminology or jargon that customers may not know. Avoid those terms and focus on common language and more relevant ones. Another solution is taking a deeper look into your site to check for broken redirects, lost links, or other serious issues.
Like most websites, yours is likely winning for some keywords and losing in others. Consider the value of missed traffic, a missed customer. Ranking high in Google helps your existing and potential customers find your site, but once you hit top-ranked words, don’t stop there. Algorithms change often, so you should always be thinking about what steps you need to take in order to protect those top-ranked words. Look at your website and think through why you rank for those keywords. More than likely it is directly tied to the quality of your content and your authority in the space.
4. Know your competitors
Always know who you are competing with. Even though you might personally be non-competitive, business is after all highly competitive. You will no doubt find a few of your competitors ranking higher. They are doing better than you, so get them on your radar.
Evaluate the content of their website. Google loves content so their higher ranking is likely related to what’s written on their web pages. All things being equal, history of a long time business or overall preference in the marketplace is a huge factor in higher ranking.
Compile a list of your competitors. Take a peek at what they’re doing from time to time, on social media and on their websites- you could pick up a trick or two that may help you rank higher.
5. Identify your problems
An “ego term” refers to something that matters to you which may or may not be important to your business. It becomes a driver for business owners. Think of it this way: you have the best falafel in town but when you search “best falafel” your site ranks an ego-bruising 28th. The reality is that this keyword may only have 20 searches a month, whereas “mediterranean restaurant near me” has hundreds of searches a month and you rank third.
Just because the term you prefer to rank higher for isn’t doing too well, does not mean you have a problem. Then again if that “ego” term” you really want to rank for also has a high search volume and you don’t rank for anything even related to it then yes, you have a problem.
6. Get professional help
Understanding the value of keywords can be very difficult. Notice U Marketing is here to help. Hand us your list of keywords and we will provide you with detailed data that tells you the truth about your organic position as well as the value of all of those keywords. We even audit competitors and give you the lowdown on how to beat them. You want to win in search rankings and now you know what to do.
Notice U Marketing
Google can’t be everywhere and it’s algorithm simply does not know everything. We helped people who have been irritated for years that their competitors were in first place and did not deserve the rank. Many were frustrated, at a loss on what to do, and slowly giving up.
Don’t give up. Contact Notice U Marketing. Not only do we improve your site’s ranking, we help you understand the process along the way.
Let us take the lead on your website’s path toward success. Send us your list of keywords and the name(s) of your known competitors. Our Search Team will do a full, deep dive audit and generate your road map to organic success.
For a limited time only, our $250 deep-dive audit is FREE. That’s four complimentary hours of our time, expertise, and expensive tools used to assess your situation. No strings attached.
Claim yours now (702) 472-8681.
