According to Statista, as of Q1 2020, 420 billion people are active on social media. Imagine the leads you could generate once you start your online presence.
The world is shifting from what we once knew. Every day, more and more things are moving online as technology continues to dominate our lives. The newspapers, retail stores, and even cable television have already gone digital.
Some don’t have time, nor the patience, to learn new glitz and gadgets, and start to question the appeal of the internet, of technology, and of an online presence. But others dominate the digital world through consistent patterns and see success faster than they ever imagined. Sometimes, their success even comes overnight, but how is that possible when everyone preaches success takes time?
It’s 2021, your business needs an online presence
All things are possible through social media and technology. Just look at the young and fortunate internet stars who have shown us that all it takes is one video to go viral and boom, success comes knocking on your door the next morning.
The same can happen with your business. Although you won’t always get fast results, the best thing you can do is follow the trends to increase your chances by doing so. In 2020, there were 1.3 million new social media users every day, about 15.5 new users every second. That’s 1.3 million more people your business could be reaching daily. Start hopping on social media.
Social media has many benefits for every business owner, entrepreneur, freelancer, and essentially anyone who wants to get leads and more sales. Almost every American with a smartphone has some form of social media downloaded, whether it’s one of the top three- Facebook, Twitter, and Instagram, or something new, like TikTok. Social media is used for entertainment, information, shopping, and connecting in both personal and business realities.
Anyone can start a social media account and every business owner should. Here are three reasons why your business needs a social media presence.
The beauty of technology is that communication has never been easier. Not only are we able to Facetime someone thousands of miles away, but businesses can connect with customers, audience, and followers in real-time. The message you want to send is delivered instantly thanks to the digital world.
Social media is a real-time tool. Instead of waiting for the 6 o’clock news to begin, people get all and any updates online as well as send out any updates right away. Information is sent and received globally thanks to the power and innovation of social media. Businesses use social media to send messages to their audiences and customer-bases, receive messages, announce important news, and drop new releases, all in a matter of seconds.
Build brand awareness
Social media is great for increasing your visibility as a brand/business overall. As you start connecting with your audience, you gain more interactions, and the more interactions, the more individuals you reach.
Think of it this way: you’re in line with your friend and they’re telling you a story. You respond with a funny comment and the person behind you in line laughs and admits they overheard your conversation. The same thing happens online on social media. As a brand, you’ll be responding to your followers and someone else will overhear, or in this case, oversee, your response. They may like what you say, navigate over to your page, like what they see, give you a follow, then navigate to your website to check what services you offer. And there you have it, a new lead.
Your followers will start tagging and posting about you too, which is another way to reach more people. When individuals start posting about you and your business, the word spreads to their connections and their networks. If their connections like what they see, they’ll interact with the posts and possibly even repost them to their page for their followers to see. The possibilities and the number of individuals your brand can reach online are endless.
Engage with your audience
The followers you gain are a mix of existing customers, potential customers, friends, family, and other supporters. Social media is an excellent opportunity for businesses and brands to directly connect with their audiences and community. Instead of waiting 5 to 10 business days for an email response, social media only needs a few minutes.
Quickly respond to your customers and monitor your reputation at the tap of a screen. Detect negative comments immediately and resolve disputes in minutes. Watch both positive and negative feedback flow through and listen to what your followers are recommending to better your business efforts. Respond immediately to any and all followers leaving you a response and develop relationships with those consistently interacting with your posts. Being able to communicate in real-time humanizes your brand as it shows that there actually is someone real behind the screen.
Notice U Marketing
There are no ifs, ands, or buts, your business needs to be on social media. However, signing up simply won’t be enough. You need a creative social strategy to carry out a successful social media campaign. This includes planning your content, writing captivating posts, and conducting community engagement efforts.
When you are ready to launch your business’ online presence, contact someone who specializes in this area of expertise, contact Notice U Marketing. Not only does our team dominate social media, but we also specialize in web design and development, search engine optimization (SEO), and other areas of digital marketing, so let us handle all your digital marketing needs.
Call us today. (702) 472-8681.