Custom Solutions & Industry Leading Design Make A Website That Sets Sales Records.
Over 6 years and two full websites later, Notice U Marketing has built a myriad of custom website solutions, managed, optimized and improved the full sales funnel for Brian Head Resort.
The Big Highlights:
- Functionally, we built Brian Head a two website solution that earns SEO ranking all year. Summer and Winter websites live together with one effectively hidden from the public while the other is live. This allows for year long editing and SEO to raise the website’s search ranking.
- We custom coded multiple tools to open and close lifts, trails and other property amenities due to conditions like weather and seasonal conditions.
- We incorporated their POS system sales window into the website to make sales fast and easy.
- We custom coded an infopanel into the header that allowed people to quickly get the most sought after information from any device.
- Our reworking of the sales funnel, the search ranking gains, the better marketing landing pages contributed to a 174% year over year increase in sales and conversions the year the website launched!
Client Project Goals:
Brian Head Resort needed a state of the art website that would:
- Showcases ideal outdoor conditions winter and summer.
- Provides people with immediate access to information regarding conditions.
- Change to match the Summer and Winter seasons.
- Entice visitors to their luxury ski resort all times of the year.
- Capture ticket and season pass sales
- Showcase amenities like Ski School while getting reservations for those.
- Drive traffic to specific lodging and retail partners.
- Track sales and traffic sourcing.
- Map all visitor journeys.
We accomplished this using fully integrated and TRACKABLE platforms.
The Result:
- The result is a streamlined look and feel that is both unique and highly functional while looking great on all devices.
- This website is better than most cookie-cutter websites visitors see at competing ski resorts.
- It is easy to train Resort staff to use.
- Time on site went up 46% from the previous website to the current website.
- Conversions went up 174% year over year!
- This website has been a major driver of sales records 6 years in a row.
Time savings: The custom built, low maintenance, time-based tool that made it easy to communicate when lifts and activities were open and or closed. This tool alone saved more than 2 hours per week of website work for their on-site teams.
