Client Project Goals:
Modernize the website.
Add excitement and “sizzle” to promotions.
Tell the Baldini’s story of value, fun, and winning.
Keeps people coming back.
Increase the number of website visitors turning into casino visitors.
Chad, our Operations Manager made this website endeavor his personal project. He adopted it, embraced it, fed it, and coddled it from start to finish. It was his personal puppy, and no one was going to mess with it.
Client visions were refined and a full strategy laid out. Next up was a two-day professional video and still photo shoot, complete with models, props, and food prep. Our videography and photography partners in Reno were invaluable, Kris & Ruta Swanson, owners of Swanson Lane. Getting the right imagery is always important and from food to gaming, a highlight reel emerged.
Notice U Marketing’s graphics team developed renditions of brand new themes and looks for the website from which Baldini’s Management chose a favorite. Once selected we thoroughly refined the look of the website from home page to product pages before the wire frames were started. This allowed our team and the client to work out user experiences and interfaces well ahead of design. Time was saved and considerable client expense avoided.
We completed the project quickly! And by the way, we made the site load FAST and screaming fast on mobile. Google loves speed because users hate to wait. Increased speed pays off with time on site and growing organic ranking.
We gave purpose and “sizzle” to every page, turning website visitors into casino visitors.
Customers have the most fun contests, promotions, and events at Baldini’s. They enjoy delicious food at incredibly good prices. And now each promotion features graphics, video, and engaging excitement. Every page of the site can stand alone and entice visitors to the casino. Food showcased for the restaurant pages looks as good as it tastes.
Gaming revenues and traffic consistently improve month after month. All metrics for website tracking have vastly grown with time on site and overall traffic at all-time highs.
Organic search ranking increased135% year over year. We built the site right and Google rewarded us with rank.
The website tells the Baldini’s story of fun, value, and winning better than ever before. And that story resulted in the highest gaming numbers the casino ever posted, accomplished even while struggling through Covid.