KJUL1047.com is one of three radio station signals locally owned and operated by Summit Media, Inc. Their well respected long-time owner, Scott Gentry, came to us in need of a new website to replace the mess a previous company had left him with: an incomplete site, difficult for his employees to operate, and out of touch with audience expectations. He wanted autonomous control and access and the ability to monetize the site. It had to live stream the station and promote station events, contests, and advertisers. He wanted it to look more streamlined than all other radio station sites and demanded ease of use for the senior target audience the station reaches. Intuitive navigation and readability were must haves.
Some keys to success their previous efforts missed were obvious:
- Implement user analytics to quantify and qualify the audience
- Increase visitor time on site
- Decrease bounce rate
- Create revenue opportunities
- Increase advertising
- Publish the current song and artist playing
- Engaging people in their social media channels
Launched right as the Covid-19 pandemic hit, KJUL1047.com immediately needed critical updating and revisions to sync the audience to information during unprecedented times of disease response and rapidly decaying economic and social systems.
We met the updating challenges and began streaming music, news, music, and information to thousands across the Vegas Valley and to southern Utah and California and to users around the world.
The typical Las Vegas radio station website is a remote arm of a large Wall Street media conglomerate, with content supplied by corporate offices detached from the community and the realities they pretend to serve.
KJU104,7FM’s s website is designed for Main Street and it stands out as a very local, visual, and auditory voice of the community. It has been so well received that the owner contracted us to do the other station sites.