We worked for Brian Head starting in 2016. Setting records both in terms of revenue and skier visits began the first year. Notice U Marketing was a key player, going from managing banners to, developing two new websites, taking over all digital marketing in year 3 and functioning as a full marketing department by year 6.

Paid Media Managed:

• Google Search Ads
• Facebook/Instagram Ads
• TikTok Ads
• Banner and Native Ads
• Device ID targeting of customer that frequent other ski resorts
• Video Streaming Ads
• Acoustic email system
• Broadcast Media

Notice U Services Used:

• Strategy and planning of all aspects of the Winter and Summer marketing plans.
• Placing, negotiating and purchasing all media.
• Production of all creative including email blasts, videos, static images, banners, Ad copy, landing pages, all purpose built by
• Notice U and all constantly optimized.
• Planning solutions to unique challenges. Example – Covid and midweek sales slumps.
• Radio remotes were planned and manned by our staff to insure they would feel like events.
• Two Instagram Channels, TikTok and Facebook were managed by our team.
• We wrote the press releases, delivered to media outlets and followed up to get to coverage of events.
• Web development, hosting and website management.
• We were present with a 5 person team for more than 48 hours of the opening weekend to ensure everything operated to plan, banners were hung, and we were able to gather several weeks worth of social media content.

Unique Challenges Met:

• Powder Alerts: 4 am snow measurements and social posts made it up on the website and social media every time they were needed.
• Two custom built, high converting websites in 6 years.
• A full custom info panel built into the website.
• Custom tools for opening and closing trails.
• A full custom lift management tool built into the website
• Managing a multi-market, monster of a segmented media plan as we also handled a large State of Utah Co-Op budget simultaneously.
• Implementing data tracking and data mining.
• Sale tracking implementation tied to marketing plans.
• Navigating the Covid closing and reopening to set sales records (more on that below).
• Tackling a midweek sales slump.
• Creating user generated content contests and other mechanisms to drive the highest social media engagement in Resort history.
• Taking over marketing work without question as staff reductions happened.
• Ownership changes created new policies and rules.
• Adding a whole new corporate marketing mandate, hitting deadlines and truly functioning as a member of the team.
• Maintaining In-house communication and high responsiveness though we were offsite.
• Gathering pictures and content from 200 miles away.

Notice U Marketing are Real Partners:

We take pride in the fact that from the time we were given the word go, we sprang into action working holidays, pressing each other to beat records, do our best work with a never say “die” attitude. We took on more and more responsibility rarely if ever renegotiating rates and were always a counted on to deliver for Brian Head Resort.

We did not count hours. We only counted the success.

Brian Head Resort Relied On Notice U Marketing

At various times during our 6+ years of service to Brian head Resort, Notice U Marketing has been responsible for these platforms and service:

• Managing the website, including developing special tools, managing messaging, updating all content, promoting sales and special events.
• Email outreach marketing.
• Social Media – all content production, posting and moderating.
• User Generated contests.
• Onsite signage and promotions.
• Broadcast media placement.
• Paid Media and sales funnels.
• Weather reporting, closures, ski cams, and other onsite reporting.
• Graphics production: From restaurant menus to printed trail maps, ski passes to signage, we built all of it.
• Emergency closures including the cancelling of the NYE fireworks display when the weather forced closure.

The Results:

Brian Head was able to effectively maintain all marketing functions as well as or better than on site personnel who proceeded Notice U Marketing. When personnel left, Notice U Marketing often stepped up delivering “gap insurance” in the Marketing Department that lasted from days to years.

How:

Serving as an effective Marketing Department from 200+ miles away required a lot of trust and know how. Our phones were never off and we never failed to respond to the needs of the Management and ownership of Brian Head Resort.

Some other solutions we implemented:

• Real time communication through purpose-built chat tools.
• Daily check-ins.
• Organizing and preparing content and materials ahead of time.
• Paying attention to the weather makes it easy to forecast when we are likely to be needed at 4 a.m.
• Consistent strategy and communication.
• Willingness to travel at our time and expense and working at the Resort as needed.
• A solid team of 5 people at Notice U Marketing paying attention, thinking, and working together with Brian Head owners and Management.