Sol-Up SEO: Case Study
Getting Sol-Up “Out of Africa”
SEO CLEAN UP
We break down how Notice U Marketing helped Sol-Up Solar get their ranking in the Top 3 of Google organic searches in Las Vegas and Reno. Add to that we produced a 170% increase in goal completion rate.
HEADLINES
Over 190 pages of content addressed.
170% increase in goal conversion rate from organic traffic.
Top 3 ranking without a full website rebuild.
Over 3,000 errors removed from the website.
Over 500 backlinks earned and added.
Custom technical shortcuts to gain top 3 rank without a new website being built.
Out With The Bad, In With The Good...
Our intent was to lower organic traffic. That’s right. Lower it.
When we took over SEO, Sol-Up Solar had high traffic from the WRONG keywords. They ranked for terms related to solar projects in Africa and barely touched page 1 for any solar search term in Las Vegas!
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With over 190 pages of content, the keyword rankings were skewing out of their favor.
We installed better indexing structure, policed errant backlinks, and adjusted overall SEO tactics. We cleaned up 3,500 individual problems that were causing significant issues.
We fixed Google Maps listings using Local SEO, repurposed old content, and wrote plenty of new content. We added in a little social seeding. As expected, organic traffic initially dropped but all-important conversions increased. While our long term strategy would eventually require fixing all remaining SEO issue with a full technical website redesign, we are happy to report our initial SEO work fixed rankings and produced outstanding results in the short term.
Over a year later, Sol-Up ranks in the top 3 of Organic search in Las Vegas and Reno, Nevada.
CONVERT THE GOOD ORGANIC TRAFFIC
Of course, improving organic traffic raised conversions but we could always do better. We looked into conversion tactics being used by Solar and other similar industries.
We reviewed quite a few tools and implemented the best to increase efficient conversion and ultimately adopted Demand IQ and Google’s Project Sunroof. Implementing them, coupled with our refinements, successfully generated high-value leads that closed more than 60% of the time.
Expanding to Reno and Beyond
Sol-Up expanded to one of Notice U Marketing’s favorite markets: Reno, Nevada
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Within two months of Sol-Up announcing they were launching in Reno, Notice U Marketing had a phone number, Google listing, Yelp listing, a dedicated Reno version of the website, and a paid media campaign up and running with full tracking. We also had a strong SEO effort working to move Sol-Up to page one in local Reno searches.
With no previous brand affinity whatsoever, Sol-Up had to rely on getting leads as an unknown startup in a very tight market. The paid media strategy of Video, Social, and Google ads began generating leads almost immediately.
Using a forward-leaning search-based strategy with heavy remarketing, we built trust fast and in short order harvested qualified leads from the Reno market.
How is it to work with NoticeU Marketing?
During our relationship, this client underwent several significant managerial changes multiple times, including several incoming and outgoing people in upper management and marketing positions.
Additionally, the company was growing at a breakneck pace. We managed multiple layers of communication amongst the ongoing changes in personnel, decision-makers, and revisions of goals and directives.
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Notice U Marketing was highly responsive throughout this high change, often frenetic environment.
We worked through a blizzard of major upheavals occurring almost hourly, daily, and most certainly weekly. We stayed focused on activities that drove leads and sales and stayed ever responsive to a wide variety of requests, even picking up Social Media for 30 days while they sought a new team member.
Ultimately we are proud to say that Sol-Up consistently enjoyed record-high sales month-over-month during our tenure.
So what happened next? Having hit a maximum level, Sol-Up elected to bring its entire marketing effort in-house by hiring multiple full-time people. While this diminished our role, there is no doubt that Notice U Marketing set them up for continued success.
In other words, we can and will help you achieve your goals too!
Let’s Talk About What We Can Do For You.
Real Value, Real Wins.
Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data and real solutions. You have nothing to lose.