Sol-Up Windows Success: Case Study
Sol-Up Windows Success: Case Study
Look Like The Market Leader Though You Have Never Done An Installation
BEFORE A SINGLE INSTALL WAS DONE, WE MADE SOL-UP LOOK LIKE THEY HAD BEEN SELLING WINDOWS & DOORS FOR YEARS
We developed the creative and visual strategy for highly effective video and digital marketing. We wrote 90% of the content, produced 100% of the graphic imagery, and strategized the pages for intuitive flow. This was accomplished within an eight-week window – from when the client authorized the project to its completion.
Marketing tactics included creative ads, video, conquesting, paid media, and ongoing SEO. We backed these efforts with market auditing, dynamic evaluation of competitors’ strengths, weaknesses, trending, and made reasonable adjustments. The results led the brand to gain recognition and produced leads and sales, dominating a marketplace rife with entrenched, veteran opposition. And it was accomplished in under six months.
Backstory:
Seizing an opportunity Sol-Up Solar chose to enter the Windows and Doors category. While Sol-Up is a very recognizable brand in the Nevada solar industry, no one would think of them for windows and doors in a market filled by Renewal, Anderson, Universal, and a host of independent providers.
When Sol-Up opened their new Windows and Doors Division they had very little content – only the product information furnished from their suppliers. Since they had not even installed one window or door yet there were no pictures or videos. Zero.
Read What We Did
To get leads Sol-Up REALLY NEEDED a launch pad; A new website and marketing strategy to quickly get them competing.
Notice U Marketing developed brand guidelines, came up with a new brand look, gathered or created pictures and videos and produced a website that was certainly better than any competitor in the Las Vegas market or on the web.
WE MADE SOL-UP LOOK LIKE THEY HAD BEEN SELLING WINDOWS AND DOORS FOR YEARS though they had not sold a single window.
Brand New Windows and Doors Division
Full website including all content written, gathered and produced by our team for Sol-Up.
Complete digital footprint for the new windows and doors division strategized, branded, built, and launched in 3 months.
We sourced stock video and images when photo shoots could not produce sticky, effective visual marketing when a window had never been installed is no small feat.
Brand new Windows and doors division producing 300+ conversions by month 6 using paid media strategy.
Complete social media marketing strategy, including fast custom-created budget saver videos, proved highly effective.
Read More: Driving Leads For Sol-Up Solar
Taming a CHANGE MONSTER
We break down how Notice U Marketing helped Sol-Up Solar grow to 120+ new customers per month while dealing with an immense amount of rapid change.
How is it to work with NoticeU Marketing?
During our relationship, this client underwent several significant managerial changes multiple times, including several incoming and outgoing people in upper management and marketing positions.
Read More
Additionally, the company was growing at a breakneck pace. We managed multiple layers of communication amongst the ongoing changes in personnel, decision-makers, and revisions of goals and directives. Notice U Marketing was highly responsive throughout this high change, often frenetic environment.
We worked through a blizzard of upheavals occurring almost hourly, daily, and most certainly weekly. We stayed focused on activities that drove leads and sales and stayed ever responsive to a wide variety of requests, even picking up Social Media for 30 days while they sought a new team member.
Ultimately we are proud to say that during our tenure Sol-Up consistently enjoyed record-high sales month-over-month.
So what happened next? Having hit a maximum level, Sol-Up elected to bring its entire marketing effort in-house by hiring multiple full-time people. While this diminished our role, there is no doubt that Notice U Marketing set them up for continued success.
In other words, we can and will help you achieve your goals too!
Let’s Talk About What We Can Do For You.
Real Value, Real Wins.
Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data and real solutions. You have nothing to lose.