We developed the creative and visual strategy for highly effective video and digital marketing. We wrote 90% of the content, produced 100% of the graphic imagery, and strategized the pages for intuitive flow. This was accomplished within an eight-week window – from when the client authorized the project to its completion.
Marketing tactics included creative ads, video, conquesting, paid media, and ongoing SEO. We backed these efforts with market auditing, dynamic evaluation of competitors’ strengths, weaknesses, trending, and made reasonable adjustments. The results led the brand to gain recognition and produced leads and sales, dominating a marketplace rife with entrenched, veteran opposition. And it was accomplished in under six months.
Seizing an opportunity Sol-Up Solar chose to enter the Windows and Doors category. While Sol-Up is a very recognizable brand in the Nevada solar industry, no one would think of them for windows and doors in a market filled by Renewal, Anderson, Universal, and a host of independent providers.
When Sol-Up opened their new Windows and Doors Division they had very little content – only the product information furnished from their suppliers. Since they had not even installed one window or door yet there were no pictures or videos. Zero.