Create an ad. The wording has to be short, catchy, and tell customers what you do for them or want them to do. Compelling pictures or offers help. Set a budget that is adjustable at any time. But be forewarned. Google captures your credit card and charges at its discretion. The fun is that you […] Read More

There are four basic types of Google ads: Listing ads Featured map ads Shopping ads Professional service ads A person types or dictates what they’re looking for into their browser and Google pops up a webpage with what its robots have determined are the best answers. These “best” answers are the contents of the map […] Read More

TikTok is the newest, most popular social media platform in the marketplace. It was popular amongst the younger generation, however, in the past year, it has gained thousands of new users across all different ages. Marketing on TikTok, the hottest social media platform, is exactly what you need to do to get in front of […] Read More

Tracking pixels are snippets of code that are added to websites to gather data. They acquire crucial information online marketers use to improve conversion rates and retargeting ads. Almost every advertiser and marketer knows what a tracking pixel is, how it works, and how to apply them to their client’s businesses, websites, and online marketing […] Read More

According to Statista, as of Q1 2020, 420 billion people are active on social media. Imagine the leads you could generate once you start your online presence. The world is shifting from what we once knew. Every day, more and more things are moving online as technology continues to dominate our lives. The newspapers, retail […] Read More

Are you struggling to generate sales and create new leads? Most first-time business owners do. It’s an all too common problem that they stress themselves over rather than searching for qualified professionals to lend them a hand.  What you often need is SEO, search engine optimization, to create more exposure for your brand and effectively […] Read More

Google Ranking = Sales Success A recent statistic showed that 33% of e-commerce sales came from Google organic searches. This applies to brick and mortar businesses as well. Being on the first page of Google organic search results delivers more sales and leads than those from Google paid search ads, social media, Yelp, or any […] Read More

Yes your Google Business listing can be hijacked.   ‘Tis the season for online scams. From fake text messages claiming to be Apple, Microsoft, Amazon or your bank, to phone spoofing and Facebook marketplace scams. The heat is on. You regularly find articles talking about the dangers to consumers but there are few, if any covering […] Read More

You have been doing everything right! You run a terrific brick and mortar operation. You have good product rotation, inventory control, and showcasing. Employee turnover has stabilized, and you have an effective training program in place. For the most part marketing and advertising are pretty wellon balanceand attracting a good ratio of incoming new customers […] Read More

What a terrific looking website you have there! Visually stunning! Really easy for customers to quickly find what they’re looking for! It’s architecturally well designed. And it loads like lightning. A lot faster than the 3 second time limit where most people bail off a slow loading website. You’ve done a great job so far. […] Read More