Putting Butts In Seats: Reno Local’s Casino
Broadcast includes and Digital now more than ever. Producing high quality spots that drive engagement on the small, small and smaller screens is no easy feat. Notice U Marketing has shot and placed many connected TV, OTT (Over the Top TV) commercial for Baldini’s Casino in Reno NV.
In all cases we have made planned that these videos can and are repurposed for smaller screens, running campaigns in pre-roll video, Youtube, and social media. Video drives engagement. Planning, placing and delivering quality content makes the broadcast advertising campaign even more effective. Our planning and placement teams negotiate rates through several providers including direct to publishers. We buy smart and deliver results. These commercials are part of the reason Baldini’s is posting record earnings numbers and player visits, post-covid while gaming in the Reno Sparks area down more than 10% year over year.
When Covid-19 hit:
Like the rest of the casinos in Nevada Baldini’s was shut down by Governor decree during Covid. When we knew a reopening was imminent, we went back to the casino and reshot a ton of video and pictures to tell the story of a safe reopening. We spread the message through all video channels. Customers told Baldini’s that seeing people in masks made them feel comfortable coming to Baldini’s first. No other market competitor shared this visual message before Baldini’s and it paid off.
We have since carried this through our digital and traditional broadcast marketing, carrying the message further and seeing more success as a result.
Responding To The Needs of Our Clients In Smart Ways Is What We Do.