At one point Liquor World was finally allowed to start delivery. Knowing how much time on cell phones had grown, Notice U recommended social media so we could easily get to market first.
With media personnel sequestered at home, camera crews were impossible to come by. So, we shot videos with phones, sending quality footage to professional video editors working at home.
When it became clear Liquor World was going to be allowed to reopen to the public, Notice U again looked for ways to get to market first and effectively. We took advantage with very inexpensive TV rates, rapidly put together a professional grade commercial, and launched a heavy rotation of spots. We launched media on the first day of reopening. This was the first TV campaign ever run in the history of Liquor World. And we went from concept to on-air within a matter of days.