Radio, TV, OTT (Connected TV) Activities We Do For You:
- Strategize media placement from a “whole-funnel” point of view making sure each piece of the plan gets you closer to the win
- Leverage relationships to negotiate effective placement and favorable rates in all media
- Craft award winning content including video, voice over and high quality audio spots
- Meet your cost per point and reach and frequency goals
- Proof and reconcile invoices to recapture misplaced inventory
- Garner FREE-bies including extra consideration, value added, and unusual opportunities
- Minimize your risk because we know the players and the arenas
- Track media effectiveness using digital tools
- Optimize based on tracked conversions (lead, sales, traffic)
Radio and TV sellers always have new things for you to buy, from events and promotions to digital marketing. They have an endless stream of “perceived” opportunities. We know how to integrate them into your overall media strategy and we have the experience to point out the real values for your business.
That’s where we step up. We help you decipher what’s a good investment because it works within your overall plan and fits into your long-term strategy.
Click here for a FREE review of your broadcast marketing strategy. You will like the feedback.