This took an extremely custom strategy to succeed.
We knew that we first needed to guarantee brand search would work – Meaning searches for the names Kosher Chinglish and Chinglish. For this to happen Google had to trust these are two different restaurants who both equally deserve to rank. We built NAP sheets for these restaurants that showcased their differences. We chose to make Kosher Chinglish’s primary category as Kosher and their secondary as Chinese. We Made Chinglish Wine Bar’s primary category Chinese and secondary category wine bar. We then supported each with individual content, posts, and social seeding.
By clearly locking down each restaurant’s niche and then adding a whole lot of supportive content to the websites and supportive directory listings to the world wide web (500 each) we were able to quite clearly niche these two restaurants as stand alone properties with Google and Yelp.
It worked and continues to improve! Check out this 1 year data: