Going from Zero to Over 900,000 Map Searches:
Chinglish Winebar & Kosher Chinglish
Backstory:
Two restaurants with virtually the same name, serving virtually the same dishes, living side by side in the same location to be in the top 3 of search is a problem for Google. It is next to impossible to get the two restaurants to rank together for general or category search terms.
The population around Summerlin is extremely restaurant friendly with many eating out as often as 6 times per week during normal times but this was during a Pandemic. People just were not eating out nearly as often. When they ate out, it was with their cozy longtime favorites.
Add in that Boca Park or “Summerlin Adjacent” as we like to call it is the most crowded restaurant geography in Las Vegas outside of the Strip corridor and you begin to see the primary challenges:
The Challenges:
- Rank 2 brand new restaurants that share the same location and virtually the same targeted category keywords.
- Rank higher than the hundred or so nearby restaurants, many of which have been dominating for years.
- Get in front of people searching in Google for new options.
- Overcome Covid challenges which start with people being afraid to leave their home and try new things.
- The Melting Pot had been in this location since the start of the internet. We needed to convince Google that the Melting Pot was gone two new restaurants were there now.
The population around Summerlin is extremely restaurant friendly with many eating out as often as 6 times per week during normal times but this was during a Pandemic. People just were not eating out nearly as often. When they ate out, it was with their cozy longtime favorites.
Our Strategy:
This took an extremely custom strategy to succeed.
We knew that we first needed to guarantee brand search would work – Meaning searches for the names Kosher Chinglish and Chinglish. For this to happen Google had to trust these are two different restaurants who both equally deserve to rank. We built NAP sheets for these restaurants that showcased their differences. We chose to make Kosher Chinglish’s primary category as Kosher and their secondary as Chinese. We Made Chinglish Wine Bar’s primary category Chinese and secondary category wine bar. We then supported each with individual content, posts, and social seeding.
By clearly locking down each restaurant’s niche and then adding a whole lot of supportive content to the websites and supportive directory listings to the world wide web (500 each) we were able to quite clearly niche these two restaurants as stand alone properties with Google and Yelp.
It worked and continues to improve! Check out this 1 year data:
The Results:
It is all about being in the 3 pack and Chinglish Winebar is regularly in the three pack for most of the search terms that matter most.
Both restaurants showcase in searches for Chinese or Cantonese food, with both restaurants often coming up in the top 3.
- We were able to grow both restaurants visibility to the Strip (more than 6 miles away) earning them destination status among tourists.
- Chinglish Wine Bar came up in search 573,000+ times in the last 12 months.
- 14,600+ Actions were taken on the Google listing including close to 5,000 requests for driving directions.
There is still room to grow!
Chinglish dominates in keyword searches for what they offer:
It started with brand and has progressed to more and more keyword/category search ranking.
Current 12 month search visibility is close to 600,000 and growing!
Immediately search impression share went through the roof. As geography and keywords increase so will visibility:
Views lead to actions. Over 16,000 this year with nearly 5,000 requests for directions from new customers.
The Results:
- Kosher Chinglish dominates search for “Kosher” food locally.
- Both restaurants showcase in searches for Chinese or Cantonese food, with both restaurants often coming up in the top 3.
- Nationally, a search for Kosher restaurants in Las Vegas will have Kosher Chinglish in the top 3.
- Kosher Chinglish appeared in Google Location search more than 310,000 times this year.
- This generated nearly 4,000 requests for driving directions!
Keywords Kosher Chinglish Ranks for:
Current 12 month search visibility is close to 600,000 and growing!
Views lead to actions with close to 4,000 people requesting directions in the last 12 months!
Restaurant’s Have Never Seen Challenges Like This Before
WE SOLVE PROBLEMS PLAGUING SMALL BUSINESS AND ESPECIALLY RESTAURANTS
New technology from delivery services to Yelp make being a restauranteur even tougher than it used to be. Not only are you running a business in an aggressively competitive business sector, but now there’s pressure to manage your digital marketing channels and 10 recorded calls a day from “Google” or people pretending to be Google sounding unnecessary alarm bells.
You make great food, keep customers happy while WE do the daily digital work that will grow your business.