Paid search is a process where you bid money to appear in paid search results when people look for your product or service category. When you are one of the highest bidders for a certain key word you will appear as 1 of the top 3 businesses listed in the paid section at the top of lists on Search Engine Results Pages (SERP). How well your business performs in paid search is a result of two things: 1) how much you are willing to bid to be the answer to certain keywords and 2) your quality score. Quality score is Google’s biased estimation of how relevant your website’s keywords, images, and landing pages are to the searcher. To improve your quality score, you want to have excellent keywords and write terrific content that’s original and informative. Quality scores help Google keep irrelevant answers from oozing in and contaminating the good answers they want to furnish to searchers. A good digital agency will help you determine your quality score. They’ll help you refine keywords, and most importantly, they’ll improve your quality score. This is important because as your quality score improves you will pay less in bidding for keywords against other companies who have worse quality scores.
Those banner ads and square and rectangular spaces we spoke briefly about above are also available for purchase by advertisers. You can place static ads or video in them. It can be extremely advantageous to have your marketing message on a Search Engine Results Page that deals with topics concerning your product and service. We implement these ads as strategy requires, sometimes also employing the Google DV360 solution. More on that here.
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Rely on Notice U Marketing to get you engaged with the best and most effective Google Ad products. A sharp company will craft catchy and effective ads, continually analyze the performance, and continue to tweak things to get them working better all the while reducing your overall cost for customer acquisition. Contact us today for a free assessment and a meaningful discussion about your goals and criteria for performance.