Data on current customers tells us who is your best customer. We build a mirror audience to target. We continuously optimize. You win.
Some talk “Geo-fencing.” We talk “micro-fencing.” We are able to target a room as easily as anyone targets a block with geo fencing.
Data is BIG business. Apps, mobile devices, Facebook, Google and many other giants are collecting more actionable data than ever before. Used to be only big marketers has access to these targeting mechanisms.