Case Study On Some Very Challenging Projects

Marijuana Dispensary Client:

The Problem We Solved: Every 3-4 days all of the tourists in Las Vegas leave and are replaced by millions more. It’s hard to have any brand affinity in this kind of churning marketplace. Being found first when tourists are ready to buy matters most in this environment.

This dispensary client is tourist driven with a location right off of the Las Vegas Strip. Their marketing channels are limited by law and policies that most businesses do not have to contend with. As a result, Search Optimization is their most important marketing tactic.

Our strategies require:

  1. We get them found by users first
  2. We build brand affinity with those users from a great shopping experience
  3. We convert that user to a customer in 1 minute or less

The Results:

Steady growth since services began – Now map search optimization is responsible for our client being seen in over 500,000 searches every month:

Visibility results in Clicks – Monthly clicks for driving directions from users range from 3,000 to 9,000 per month. 9,000 customers driving to your store at an average sale of $20 is $180,000 in revenue:

GET ME FOUND

Restaurant Client

The Problem:

This client purchased a restaurant that had changed owner hands once before. Multiple listings across multiple website directories were creating major relevance issues and keeping the new restaurant from coming up in map searches. We were going to need to gain access to every listing manually and carefully work to keep good reviews, correct pertinent information, merge listings correctly and bring his listings on Google, Yelp, Trip Advisor and other listings beck into the top three.

What we Did:

Restaurants need business from within a five mile area of their business and this was no different. Our approach was to upgrade a bad website, develop geo-centric content and dramatically clean up the over 500 bad and duplicate directory listings. The result was a big gain in visibility in search (especially maps), increases in website traffic.

We also consulted on and set up, streamlined and managed all of the online ordering and reputations systems freeing the restaurant owner to just make great food, manage his people and provide great customer service.

Results:

Fast fixes resulted in massive visibility improvement – Map search is optimized and responsible for thee client being seen in over 92,000 searches quarterly instead of the former sub 10,000 and 1,000 requests for Driving Directions each month.

Views on Google Maps and Google Search from before service commenced compared to during our services.

Views lead to actions. Those tracked actions grew as well.

Restaurant’s Need This Help Most Of All

WE SOLVE PROBLEMS PLAGUING SMALL BUSINESS AND ESPECIALLY RESTAURANTS

New technology from delivery services to Yelp make being a restauranteur even tougher than it used to be. Not only are you running a business in an aggressively competitive business sector, but now there’s pressure to manage your digital marketing channels and 10 recorded calls a day from “Google” or people pretending to be Google sounding unnecessary alarm bells.

You make great food, keep customers happy while do the daily digital work that will grow your business.

What We Did: Restaurants need business from within a five mile area of their business. Our approach was to upgrade a bad website, develop geo-centric content and dramatically clean up the over 500 bad and duplicate directory listings. The result was a big gain in visibility in search (especially maps), increases in website traffic.

We also consulted on and set up, streamlined and managed all of the online ordering and reputations systems freeing the restaurant owner to just make great food, manage his people and provide great customer service.

 

I WANT SAME RESULTS