This client purchased a restaurant that had changed owner hands once before. Multiple listings across multiple website directories were creating major relevance issues and keeping the new restaurant from coming up in map searches. We were going to need to gain access to every listing manually and carefully work to keep good reviews, correct pertinent information, merge listings correctly and bring his listings on Google, Yelp, Trip Advisor and other listings beck into the top three.
What we Did:
Restaurants need business from within a five mile area of their business and this was no different. Our approach was to upgrade a bad website, develop geo-centric content and dramatically clean up the over 500 bad and duplicate directory listings. The result was a big gain in visibility in search (especially maps), increases in website traffic.
We also consulted on and set up, streamlined and managed all of the online ordering and reputations systems freeing the restaurant owner to just make great food, manage his people and provide great customer service.
Fast fixes resulted in massive visibility improvement – Map search is optimized and responsible for thee client being seen in over 92,000 searches quarterly instead of the former sub 10,000 and 1,000 requests for Driving Directions each month.